Much of the interaction starts with a simple conversation: what a customer wants to rent, for how long, and what it's needed for, followed by explaining the relevant fees and policies. Clerks also inspect and adjust rental items to fit a customer's needs before handing them over, and field phone calls to take additional orders or answer questions. It's steady, team-based, customer-facing work, and demand is holding up, with nearly 46,000 projected openings.
Pros
Faster than average job growth (3.2%) with pay potential up to $65k
Low educational barrier: a high school diploma and on-the-job training is enough
Team-based role with varied daily tasks, from explaining policies to inspecting equipment
Cons
Entry-level pay is low despite decent upside for those who advance
Regularly deals with frustrated customers over pricing, damage, or availability disputes
Noise levels and exposure to contaminants can make the workplace uncomfortable
A typical day
Saturday at the equipment rental counter starts at 7am with contractors lined up: a plate compactor, two trenchers, and a scissor lift out the door in the first hour, each with a walkthrough — how it starts, what it must not do, when it's due back. The register work is layered: rental agreements, deposits, damage waivers explained in plain English, IDs checked. Mid-morning a customer returns a chainsaw that "stopped working" (chain's on backward — explained kindly). Phones ring all day with availability questions. Returns get inspected for damage, fuel, and hours before deposits release, and the afternoon closes with tomorrow's reservations staged by the door.
Tasks at the job
Explain rental fees, policies, and procedures.
Provide information about rental items, such as availability, operation, or description.
Greet customers and discuss the type, quality, and quantity of merchandise sought for rental.
Answer telephones to provide information and receive orders.
Inspect and adjust rental items to meet needs of customer.
Compute charges for merchandise or services and receive payments.
Workplace & working conditions
Work happens indoors in a climate-controlled setting. Noise levels can be distracting or uncomfortable. The role involves regular exposure to contaminants.
You'll regularly deal with frustrated or upset people as part of the job, and almost all of the work is done as part of a team.
Education necessary or common
High school diploma; some on-the-job training or apprenticeship
Licenses & certifications
Forklift certification (helpful at equipment yards)